Over 4 Decades of MICE Experience

The Directors & personnel have a MICE history which spans more than 4 decades. Every aspect of the South African MICE industry as planners, suppliers & services is learnt at the ‘coal face’ providing extensive MICE experience.

The MICE Academy’s consultancy arm has successfully completed a myriad of assignments:

  • Feasibility Study: ICC Durban;
  • Refurbishment Implementation: Botswana Conf. & Exh Centre
  • Feasibility Study: Brookes Hill – Port Elizabeth
  • Strategic Input: Cape Town Convention Centre
  • Strategic Study & Marketing Strategy: Eskom Conf. Centre
  • Feasbility & Operational Implementation: Heritage Conference Centre
  • Feasibility Inputs: East Cape Training Centre

Successful ‘Start-up’ Projects –

  • Pharmaceutical  Society of SA
  • Pooks Hill Meetings Venue
  • Sandton Convention Centre
  • Technikon Conf. Centre
  • Gold Reef City
  • Belmont Square – Cape Town


  • Board Directorship – ICC Durban
  • Exco Member – SATSA (SA Tourism Services)
  • Founding Member & Chairperson – SAACI (SA Assoc for the Conf. Ind)
  • Founding Assoc. Member – Event Greening Forum
  • Executive Chairperson – Ministerial-led Events & Technical Services Task Team

  • Certified Meetings Professional (CMP)
  • CPD (Continuing Professional Development)
  • Recognition of Prior Learning (RPL)
  • Fit-for-Purpose Venues