Media Releases 2020

MICE Measured Programme Launched with Good Response

If an event exists, it exists with a budget, and if the event exists in some form of a budget, it can be measured’

MICE Measured is an up-skilling programme designed for seasoned event planners including various designated management who are responsible for an event’s sustainability.

The Subscriber sector percentages are:   99% Corporate / 1% Association / 0% Public sector.

Having commenced The MICE Academy’s MICE Measured programme in a pilot launch during 2020 – there are 25 subscribers to date.

‘a measured event describes an event that is careful and deliberate’

The programme has a number of distinct advantages:

  • pinpoints each event’s purpose;
  • ensures measurable outcomes;
  • adjusts event’s purpose as determined;
  • provides inputs on supplier / services RFPs;
  • assists in accurate RFPs;
  • ensures the outcomes justify the means;
  • reports on event completion measures.

‘Sustainable events-  both virtual & FtoF – is the ability to be maintained at a certain measured rate & level

The programme is underpinned with The MICE Academy’s hands-on assistance which ensures certain event justification in relation to the financial outlay