Brand Awareness Quizz

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Knowledge Quizz: Brand Awareness

Answer the questions below to assess your retention of the knowledge contained in this section

Which is the most significant in terms of brand identity & visibility at events. A brand : has the ability to be distinguishable from other brands with similar products with negative connotations, a brand can adversely affect the product’s life span which is strong in memory and emotion assists in ensuring high expectations

A brand assists in connecting the delegate / guest / attendee with: similar products and/or services emotional connotations

A brand is an identity asset adaptable logo

For an employee event – the brand provides direction & motivation identity with immediate superior faith & trust

How can the company brand be separated from the pack look, feel & message portrayed standard & innovation applied consistency & appearance shown

Good branding (meaning effective & well-placed in various areas, on printed materials, badges etc) makes acquiring new customers/clients much easier allows brand holders to charge more for their products

Branding depicts everything we know about a product’s personnel True False

Everything the company stands for should be spread to Everyone throughout the organization Competitors Media

The marketing of the brand should be Occasional Consistent Expensive

Branding has been known to make the difference between revenue & debt True False

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